Innovator and seller
The fundamental difference between creators and product sellers is that the former creates value from nothing through collaborative innovation, while the latter transfers this value to the market through skills. The product is designed for the idea and essence, while the seller’s company focuses on reach and persuasion.
The Creator/Innovator
The Big Difference Theory
This theory can be summarized in three basic levels
The Creator/Innovator
Essence: Generates new ideas and transforms them into products or services.
Focus: On originality, imagination, and the ability to solve problems in unconventional ways.
Value: Adds functional or creative value, even if there is no immediate market for it initially.
Challenge: Often struggles to communicate the idea to others or convert it into a financial return
Buying and selling are not the ultimate goals of success
Buying and selling are not the ultimate goals of success; rather, they are versatile tools that can be used as needed. This educational project aims to provide comprehensive insights into business management and innovative business models that can foster creativity or enhance a professional and creative approach. The goal is for the content to serve as a practical resource, going beyond superficial consumption and focusing on building a laptop for continuous use.
The essence of the seller/marketer
The essence of the seller/marketer: Does not invent the product but rather presents it to people and convinces them to buy it.
Focus: On communication, persuasion, and understanding market needs.
Value: Adds value by reaching the right audience and converting interest into a purchase
The vast difference between them
The creative person possesses the essence but sometimes lacks access.
The salesperson possesses access but sometimes lacks the essence.
When they complement each other, creativity transforms into tangible market value, and sales become more authentic and effective
complement each
One theory suggests that the creative person and the salesperson represent two different sides of the value equation
The creative person opens new doors through imagination and innovation
The salesperson translates these doors into practical ways to reach people.
The gap between them is significant, but their integration is what creates true success.
